Stop Guessing.Start Building.
The real-world playbook for starting a mobile food truck business — from a college class project to 17+ franchise locations. Get the free workbook, then get the book.
The Food Truck
Game Toolkit
Before you spend a dollar on a truck, answer the questions that matter. This is the workbook Daryl wishes someone handed him in 2011.
Reality-Check Questions
The honest questions about your niche, money, and runway most people skip.
Master Worksheets
Business plan, startup budget, break-even, and menu pricing — fill them in.
Launch Checklist Steps
Every step from concept to launch day, in five phases. Print it. Tape it up.
Get It Free
Drop your email. The workbook hits your inbox in under a minute.
Ready For TheWhole Game?
The workbook is the warm-up. The Food Truck Game 101 is the complete blueprint — every chapter goes deep on what the worksheets only scratch.
- 12 chapters from finding your niche to scaling to multiple locations
- Two bonus chapters on the mental game and how to franchise
- The “Mexico Test” — do you own a business or just a job?
- The real system behind WingIT and SipIT
From A Class Project To A Multi-Brand Operation
In 2011, Daryl “Bossman” Smith turned a college business class project at Texas Southern into Wing Xpress — a Houston food truck that built a following from hungry students to celebrity clientele.
By 2014 he’d opened WingIT’s first brick-and-mortar in San Antonio. Then the pandemic hit, and he launched SipIT Daiquiris To-Go — a drive-thru daiquiri concept that exploded into 17+ franchise locations and counting.
Air Force veteran. Texas Southern grad. The Food Truck Millionaire.
The wing concept that started it all. From one truck to a franchising brand.
Drive-thru daiquiris to-go. Launched in the pandemic, now scaling fast.
Follow The Journey
Daily content on food truck life, franchising, and building a brand from the ground up.
@bossmandaryl